Curated Projects
IP设计/IP Design
此项目为“姜子牙推拿养生馆”构建核心品牌资产⸺IP形象。设计以姜子牙为原型，深度 融合中医文化与传统元素：头顶鹿角取自其坐骑“四不像”，并巧妙融入中药材“姜” 的形态，寓意品牌“温通康养”的核心理念；帽檐悬挂的拔罐罐具，直观传达了推拿 拔罐的中医服务项目。整体造型仙风道骨，搭配云纹披风，塑造出沉稳仁厚的医者 气质。该IP成功将传统神话与中医智慧转化为现代、统一的品牌视觉符号。
To build core brand equity for "Jiang Ziya Tui Na & Wellness Center," an IP mascot was created. Based on the figure of Jiang Ziya, the design deeply integrates Traditional Chinese Medicine (TCM) culture with traditional elements: the antlers atop his head are derived from his mythical mount—the Sibuxiang (Four-Unlikes)—while cleverly incorporating the shape of ginger (a key TCM herb) to symbolize the brand's core philosophy of "warming, unblocking, and holistic wellness." Cupping vessels hanging from the brim of his hat intuitively convey the center's services, such as massage and cupping therapy.
With an ethereal, sage-like appearance and a cloud-patterned cape, the character embodies the composed and benevolent demeanor of a healer. This IP successfully transforms traditional mythology and TCM wisdom into a modern, cohesive brand visual symbol.