Curated Projects
字体设计/Typography Design
本字体是基于快消品酒类文化品牌主题下的字体设计实践，龙舌兰日出对应 的是鸡尾酒类别中的一个经典单品。设计以“晨光破晓—朝霞晕染”的渐变层 次为叙事主线，这种基调使我联想到了美西海岸冲浪文化的复古视觉与柔和 摇滚（Soft Rock）的音乐质感，对应“微醺/苏醒”的气氛氛围。日出现象中，在 晨光穿透云层之前对应的是黑夜与光明交汇的紫粉时刻，光线在液体中缓慢 下沉的轨迹及色彩交融的迷幻感，构成了这款字体标志性的视觉语言。
This typeface design is rooted in the branding of a consumer-facing alcoholic beverage line, specifically inspired by the classic "Tequila Sunrise" cocktail.
The design narrative centers on the gradient transitions of dawn—from the first light of daybreak to the soft hues of the morning glow. This aesthetic evokes the retro visuals of West Coast surf culture and the mellow textures of Soft Rock music, capturing an atmosphere that balances a gentle, tipsy buzz with the feeling of awakening.
The typeface’s signature visual language draws from the "Tequila Sunrise" phenomenon: the magical moment where night and light converge in shades of purple and pink before the sun pierces the clouds, combined with the psychedelic interplay of colors and the slow, sinking movement of light through liquid.