YOU XINYUE
Design Works
Curated Projects Information


PPT With Original
Illustrations




本部分将系统展示我在小红书平台上的自媒体运营实践过程。我以 个人原创插画作为内容核心，围绕统一视觉风格和主题情绪进行系 列化创作，并将插画成果进一步包装为结构清晰、适用性强的PPT模 板。通过精致的版式设计与场景化展示，我在小红书上持续发布相关 内容，逐步积累用户关注与正向反馈。

在获得广泛认可后，我开通了小红书千帆店铺，正式开启插画模板的 线上售卖，完成了从内容创作、产品包装、平台发布到商业变现的从0 到1完整闭环。与此同时，我积极建立并维护粉丝社群，通过日常互动 、内容投票、使用反馈等方式增强用户粘性，逐步形成稳定的用户互 动关系与可持续的转化路径。
This section outlines my Xiaohongshu content operation experience. I built a series of original illustrations with a consistent visual style, then transformed them into practical PPT templates. Through refined layouts and regular posting, I gradually grew a following and received positive feedback.

Once the templates gained recognition, I launched a "Qianfan" store on the platform to monetize them—completing the full cycle from content creation to commercial sales. Alongside this, I actively managed a fan community through daily interactions, polls, and feedback collection, strengthening user engagement and establishing a sustainable pathway for long-term conversion.


账号概况/Account Overview





核心数据/KEY DATA


两周涨粉1000＋
第二周单周
曝光量达到19.7万
超过99%的同类作者
笔记观看数2.2万
主页访客量2184人次
通过小红书千帆店铺进行PPT模板售卖
首月累计销售100＋
销售额突破1500＋