综合类设计/Comprehensive Design
综合设计是我跨媒介、跨语境设计能力的集中体现。本板块汇集了多个落地实践项目：从企业年会全案视觉统筹，到Zippo打火机的视觉创作探索；从环保公益实验性设计，到联合国国际善行日大陆地区LOGO升级及配套陈列物料设计；同时亦包含AIGC结合虚幻引擎进行的场景搭建实验。这些项目在商业、公益、技术与艺术的不同维度间切换，呈现了我面对多元需求时的综合解决能力与设计适应力。
Integrated Design showcases my ability to work across media and contexts.
This section brings together diverse projects—from the full visual orchestration of a corporate annual gala, to visual explorations for Zippo lighters; from experimental designs for environmental public welfare, to the LOGO refresh and display material design for the UN International Day of Goodwill (Mainland China); as well as scene-building experiments using AIGC combined with Unreal Engine.
Moving between commercial, public welfare, technological, and artistic dimensions, these projects demonstrate my comprehensive problem-solving skills and adaptability to diverse design demands.
Integrated Designn
星星时代 | 企业年会视觉设计/
Star Era | Corporate Annual Meeting Visual Design
"Star Era" celebrates unique individuals and collective resonance with the theme "I Have My Shining Posture." The main visual pairs single stars (unique expression) with Matisse-inspired spinning star clusters (connection and co-rotation)—telling the story of "me" and "us."
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布景| 实验设计/
Set Design | Experimental Design
"Scene Design" dresses trees in recycled fabrics—a dialogue between nature and textiles. Through stitching, participants heal and rethink waste. Each stitch proves: sustainability is visible, collective, and quietly beautiful.
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Zippo打火机视觉设计/
Zippo Lighter Visual Design
Invited by Zippo USA, I designed 4 lighter visuals featuring my original IP characters and hand-drawn style. After 2 rounds of revisions, the designs were mass-produced. Now on major platforms with 20,000+ units sold per design, the imagery is patent-pending.
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联合国国际善行日视觉设计/
Visual Design for the UN International Day of Charity
Led the visual identity upgrade and brand system development for the UN International Day of Goodwill (Mainland China). Oversaw the LOGO refresh and designed 7 brand and execution manuals, delivering a complete brand management and operational toolkit.
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AIGC结合虚幻引擎场景搭建/
Combining AIGC with UE5 Scene Construction
Leveraging Midjourney for concept and style exploration, Hyper3D for low-poly asset modeling, and UE5 for scene assembly and real-time rendering—exploring a lightweight pipeline of "AI-assisted concept + engine-based execution."
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